The main goal of SEO is to make your content and website reachable to your target audience. You should ensure that your target audience can find your website without being in trouble. If people who are your target audience, cannot get an easy access to your website within a quick time span, SEO is of no use. You need to make things beneficial and for this, you need to improve technical SEO to make your content and services having an ‘easy to access’ approach for your target audience.
First of all, you need to understand that there is an utmost connection between discoverability and the accessibility of your website. There is just one way when that you can get maximum benefit from, and that is when your website gives both edges of fruit; it is easy to discover and accessible in an easy manner by your target audience. Here one thing should be kept in mind that target audience also includes the people with disabilities, so your website should be discoverable and accessible for such people too.
You must take certain steps to improve technical SEO for the easy accessibility of your website for maximum people. To have some benefit of all this discussion, firstly we need to know the importance of web accessibility and SEO, how accessibility proves helpful in SEO and how to make your website accessible for all the users in an easy and simple approach.
In order to increase the website traffic from huge search engines, the practice of SEO is common. To grow the organic traffic, you must ensure that you have a website that meets the SEO with best of the practices, so that your website becomes visible in search results and maximum people can reach it easily. The range of the best practice of SEO includes good quality content, designing and the soundness of other technical features.
Web accessibility is the way your website seems not only visible but also, people can have an easy access to it without any hindrance. There is a strong connection between SEO and accessibility of your website. Specific keywords and other features are helpful to show your website in search engine optimization results and they need your special focus. Without making your website reachable to your target audience, you can’t make sure the growth and success of your business. Here we will discuss some approaches that you can adopt to improve technical SEO that can be proved helpful for the ease in accessibility to your website.
As the part of Web Development, the important aspects are title tags. You can have a title to each page of your website, and it shows what your website is out. Each page of your website has a title, and it reminds the reader what they are reading about. The visibility of title tags is not on the page of your site itself, rather, these title tags are present in two locations. First location is at the top of your web browser and the second location is when a result page appears in Google search, and it is more important location as compared to first one.
Title tags are important to make it easy for the users using screen readers to get the idea regarding distinguishing various pages quickly. The page title is the element that comes in first place as “read” to the user. In this way, the important thing that needs to be taken into consideration is that page title tags reflect the things on your page or we should say ‘the content on the page’. As far as SEO is concerned, title tags are really important for it. These title tags are actually one of the primary areas that should make sure that your content matches the internet of your user.
Alt Text and Keywords:
According to a dissertation help firm, another way to improve technical SEO is using Alt Text. Alt Text is used in providing the textual alternate way for all the visual elements on a page. Usually, on a page, it applies to the standard image. It happens with the types of the files like .png, .jpg, .gif, etc. Basically, Alt Text is quite different from a caption. Captions are below an image and are visible to all the viewers of a web page. Screen readers can also have an access to it. Alt Text is used to describe the image on the back-end and for a sighted viewer, it is not visible.
Alt Text is considered as one of the most important and fundamental needs for an easy accessibility. Screen reader technology reads aloud this Alt Text for providing the context regarding images for the users who have a visual impairment. Alt Text needs the accuracy just like page titles. Search engines have an approach to alt text on images that are within a web page. Alt Text tells about the content on your website to the search engines and proves to be a smart strategy to improve technical SEO.
In order to improve technical SEO, video transcription is an important aspect. The written description or the text based description of a video file is called video transcription. There are different aspects in transcription that depends on the type of the video, such as:
- The videos of interviews conducted or the videos of people who talk, both aspects need transcription of what has been said.
- The videos in which a process is described also need transcription of that particular process.
- The videos that have visuals need transcription to describe what the visuals try to convey.
Those pages on which content has a video and the video is usually the central part of that content such as a blog post that incorporates the conference presentation’s video, these pages have the transcription below the image, and it is the standard criteria. Video transcription makes the content more valuable for the people, and it has been proved as one of the most efficient ways to improve technical SEO in an easy approach.